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Family members, coworkers, and bystanders face exposure risks including respiratory infections, ear infections, and asthma attacks in children

Digital and print billboards will feature a roll-up cigarette full of decaying tissue, and the tagline: Every cigarette rots you from the inside out. Davies said: Whilst many smokers know the damage cigarettes do to their hearts and lungs, they are much less likely to be aware of how harmful smoking is to the body essentially rotting it from the inside out, and roll-ups are no exception

Protocol for expansion of an existing national monthly survey of smoking behaviour and alcohol use in England to Scotland and Wales: the Smoking and Alcohol Toolkit Study

According to the report, 1 in 5 high school kids and 1 in 20 middle school kids use some form of e-cigarette