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That is especially important when products have similar names, such as different Uwell capacities, different IGET ranges, or Alibarbar models with different puff counts

31 This problem of low yield products being perceived as highly feminine seems to have led RJR to desire a marketing strategy that placed balls (two of them) on a low yield cigarette they were developing in 1976

Big tobacco companies are marketing heated tobacco products (HTP) as a less harmful alternative to cigarettes, but researchers warned this week that there is no evidence to support this or the industry claim that they can help smokers to quit

The fact is that smoking has killed nearly 8million people in the UK in the last 50 years