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Notice how the ad was still targeting the male smoker by comparing cigarettes to women
The Washington, DCbased Campaign for Tobacco-Free Kids will administer the fund, coordinating resources including funding, technical assistance, PR, and support from the public health community to help countries threatened with trade litigation by tobacco companies
As I was walking to class (too) early on an October Monday morning, listening to the playlist taylor swift for the fall (external link, opens in new window) an idea popped into my head
They have been responsible for some of the most famous advertising and marketing campaigns in history, but this week the world's big four tobacco companies found themselves on the back foot
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