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Quitting smoking can be challenging, but there are a number of tools and alternatives that can help you along your journey

In an attempt to preempt negative media coverage of this marketing tactic, Philip Morris told Reuters it was suspending product-related digital influencer actions. However, Philip Morris did not say it would permanently end such efforts, and the letter to the social media companies notes that past experience has shown we cannot rely on self-regulation by the tobacco industry to control their actions. View examples of IQOS marketing on social media

With over 1.1 billion smokers in the world and 200 million more who use other tobacco products, cigarette consumption retains its global presence

Different techniques, fortunately, are available for those who want to feel relaxed without needing to light a cigarette