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By 2020, 13% of adult women in India smoked

The CDC reported a 7.2 million-person increase in adults using e-cigarettes exclusively between 2017 and 2023, almost exactly offsetting the 6.8 million-person decrease in exclusive cigarette smokers

With eight out of the top 10 brands experiencing declines in value, tobacco giants must be brave in admitting market shifts and strategically planning their next moves to sustain global dominance and relevance. Chesterfield (brand value $3.1 billion) has maintained its brand value year-on-year and advanced one position to seventh place