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Even though they do not mention 188, the extent of these new ads pose[s] a real threat, especially if the NO campaign or the Wellness Foundation helps voters relate the theme of the 99 ads (lies and deceit) to the initiative

Doing It Differently By the fall of 1995, because of the failure of the Legislature to appropriate the Proposition 99 revenues in accordance with the lawsuits, substantial amounts of Proposition 99 money had not been spent for anything

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Point-of-sale promotionsnot just in-store advertising, but things like discounts and product displays behind check-out countershave been the industrys top marketing strategy for nearly 30 years, receiving even more investment after the 1998 Master Settlement Agreement restricted marketing tactics, such as billboard and transit ads and the use of cartoons such as Joe Camel to appeal to children