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Farnsworth Reserve Slow-burning, smooth-smoking, long-lasting, the Farnsworth Reserve offers the absolute finest flower wrapped in an organic palm leaf (just like the Mayans did it) with a corn husk filter

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The maker of Lucky Strikes is taking the non-cash impairment to reflect the diminishing carrying value of the brands over the next 30 years as more smokers quit, switch to cheaper brands or adopt smoking alternatives