During their visits, they were told that IQOS was designed for people to switch from traditional cigarettes, that traditional smokers rather than e-cigarette users would be more likely to enjoy IQOS without the unknown risks of vaping, and that IQOS was a safer alternative to smoking a marketing claim that IQOS was not allowed to legally make (see: The Road Ahead, p.8)
Whats more, as a smoker, youre 2-3 times more likely to develop psoriasis, a chronic inflammatory skin condition which can be very uncomfortable and disfiguring yet another reason to give up
In this market there is a diverse selection, but the ultra-premium cigars are crafted from the highest quality tobacco, elegantly wrapped and meticulously hand-rolled with care
In 2026, we asked those who reported that they had used mainly disposable vapes immediately before the ban in 2025 how their smoking and vaping behaviour had changed in the three months following the ban