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In 2008, marketing professors Janet Hoek, Phillip Gendall and Jordan Louviere presented research at the Australia and New Zealand Marketing Academy Conference that found tobacco brand imagery functions via respondent conditioning, where brand names, colours and other imagery become paired with psychological and emotional attributes

People want to stop smoking and think this is healthier, she explained

It was a very unsavory subject

Advertisement Article continues below this ad This is probably the most effective way to reduce consumption and more importantly stop kids from ever starting to smoke, said James Gray of the American Cancer Society in Texas