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Oral nicotine pouches including brand names like Zyn, Velo, on
In a significant statement on the potential of its next-generation products, Reuters cited Philip Morris International CFO Emmanuel Babeau as saying, "We think vape brand VEEV can have a similar level of profitability as cigarettes." This indicates the company's strong belief in the financial viability and long-term potential of its e-vapor offerings to contribute substantially to overall profitability, mirroring the margins traditionally associated with its legacy combustible products.
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