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By the 90s, almost everyone was aware that smoking is bad for you the surgeon general had been saying so since the 60s but establishing the idea that tobacco companies knowingly deceived the public about the health effects of tobacco was an important part of a larger litigation strategy

What is finally helping the proposal gain support is the states financial situation

However, the e-cigarette market is also in some ways unique and has grown tremendously in the past decade, with tobacco industry marketing leading to e-cigarettes becoming the most popular tobacco product among youth

Public health data shows between 1976 and 2002, Swedish smoking rates fell from 40% to just 15% among men, and from 34% to 20% amongst women