The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
Functioning: In normal scenario, the air from outside is inhaled through the trachea and makes way through the bronchioles
The chemicals in tobacco can dull the taste buds, making food and drink less enjoyable
Evaluation of un-medicated, self-paced alcohol withdrawal