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Messing, E

[97] Vaping appears to give less nicotine per puff than cigarette smoking

Source: Stanford Research Into the Impact of Tobacco Advertising (SRITA) (tobacco.stanford.edu) Local public health advocates are aware of international marketing efforts targeting youth (See IQOS abroad: Upscale lifestyle product marketed to youth, page 6) and are wary of such tactics being instituted in the U.S

The mass marketing of cigarettes, a highly sophisticated, addictive and defective nicotine delivery device that kills over 7 million people globally every year, is an abuse of corporate power and a human rights violation, said Laurent Huber, Executive Director of ASH, the anti-tobacco non-profit