[70] Australia's packaging specifications for tobacco and tobacco-relate products are outlined under the Competition and Consumer (Tobacco) Information Standard (2011), which requires that graphical images about the negative effects of smoking on the body must cover 75% of the front and 90% of the back of a cigarette packet
The fractured product and technology landscape arguably hampers the industry as a whole, because it means that the benefits and features of e-cigs are not universally understood by consumers in the way that, say, sunglasses are
Furthermore, smokeless tobacco is frequently perceived as a means by which smokers can cut down or wean themselves of traditional cigarettes, thereby driving market growth further
Stout suggested that tobacco companies should embrace the restrictions and make cigarettes look truly dangerous. Basically, everybody already knows that smoking is bad for you, so instead of trying to dodge the ever-expanding rules for repeating this point to consumers via design, Stout said, just transform the whole cigarette pack into a three-dimensional warning label. Separately, Build, in an exercise for Icon , reacted to UK anti-cigarette legislation with a debranded pack in this fiction, the cigarette-maker can offer little more than an anti-smoking warning, and/or a list of scary ingredients
