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Dr Katherine East, Research Associate at Kings IoPPN and the studys senior author 14 March 2023 Standardised packaging on vapes reduces appeal to teenagers New research from the Institute of Psychiatry, Psychology & Neuroscience (IoPPN) at Kings College London and Action on Smoking and Health has found that standardising e-cigarette (vape) packaging, by removing brand imagery, is associated with a decrease in vapes appeal among teenagers

Retrieved 25 October 2016

Manufacturing cigarette box packaging template is one of the most powerful means of communicating and reinforcing this brand

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