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Our VLN products, including our recently authorized MRTP VLN Menthol King is an example of such a product, and we have already and will continue to represent our views to FDA on the importance of MRTP products in achieving FDAs public health mission. VLN is the first cigarette in the world that is not designed to create or sustain nicotine addiction

At the same time, the filters help to measurably reduce pollutants

Continuous improvement based on client feedback

Most recently, the Ministry of Health and Family Welfare, with technical support from Vital Strategies, unveiled a tobacco control mass media campaign, titled Tears You Apart, that describes the health, financial and emotional burden faced by tobacco users and their families