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"Even our schizophrenia patients, who are the most addicted, who used to smoke two and three packs a day, even they are smoking less because of the price," O'Sullivan told The New York Times

Available in multiple nicotine strengths (3mg, 6mg, 12mg, 18mg), it offers flexibility for both transitioning smokers and long-time vapers seeking something refined

In this photo taken Thursday, July 16, 2015, John "JJ' Jenkins, owner of the Vapor Spot exhales vapor from an e-cigarette while posing at his store in Sacramento, Calif

In my first year of uni, I met some smokers, although I noticed there seemed to be a divide: it was only the girls from London who joined me in the smoking area, and a few northern friends