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Nicotine containing E-Liquid bottles are limited to a maximum of 10ml and must be plastic with a child resistant, tamper evident lid, and nicotine warnings on the label

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However, nicotine is highly addictive, and the increased use of nicotine-containing e-cigarettes among teens and individuals who are not in need of smoking cessation may lead to overall greater nicotine dependence in the population." [136] A 2019 review found these "devices have rapidly become the most common tobacco products used by youth, driven in large part by marketing....There is substantial evidence that adolescent e-cigarette use leads to use of combustible tobacco products." [137] However, youth smoking (and smoking overall) continued to decline along with the growth of vaping

Common tactics include: the use of flavors and additives to improve taste marketing strategies using sleek design and digital campaigns products that look like candy to target a young demographic With these practices, the tobacco and nicotine industry promotes consumption, makes quitting more difficult, and increases the risk of addiction