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For you were bought at a price

You lose something in the process of corporatizing and globalizinga sense of individuality, familiarity, perhaps even a sense of controlbut you gain something, too: energy, resources, recognition, access to expertise

The agency did not comment specifically on BAT's strategy when asked by Reuters, but it said a pending application did not create a "legal safe harbour to sell a product." Pinto said BAT was not adding to the illegal market and its approach would differ to unauthorised rivals: its products have been subject to due diligence, will be sold via large national retailers and their features and marketing will follow stricter policies