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In these ads from the early 1930s, Camel provides readers with personal experiences that point the way to increased energy. Each ad features a few testimonials from folks of varying professions, explaining how in their line of work, it is important to Get a LIFT with a CAMEL. This slogan is at odds with Camels other contemporaneous slogan, It takes healthy nerves, which claimed that far from being energy-boosting, Camel actually relaxed smokers on the job

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