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PMI, the biggest tobacco company in the world, says its future is smoke-free, and it is investing in heated tobacco products, such as iQOS, and e-cigarettes, both of which it says are safer options

Waddell, G., Newton, M., Henderson, I., Somerville, D., & Main, C

(This may be why menthol is added to regular cigarettes.) "Mentholated products of all types, whether taken orally or inhaled, are better tolerated," says Hicks