In March, its executive director of policy and information, Sarah Woolnough, said: "Replacing slick, brightly coloured packs that appeal to children with standard packs displaying prominent health warnings is a vital part of efforts to protect health
Fang S, McLaughlin J, Fang J, Huang J, Autti-Rm I, Fagerlund A, Jacobson SW, Robinson LK, Hoyme HE, Mattson SN, Riley E, Zhou F, Ward R, Moore ES & Foroud T
Fleming et al
One way the researchers measured progress against smoking was by calculating the averted deaths from lung cancer, which is difference in the number of people expected to die from lung cancer and the actual number of people who died from lung cancer during the same time period