Worried about growing public concern that cigarettes cause health problems, Lorillard launched the Kent brand by touting the Micronite filter as offering the greatest health protection in cigarette history. One advertisement misleadingly defined Micronite as a pure, dust-free, completely harmless material, some ads emphasized that Kents relied on the latest in modern technology, while ads aimed at physicians advised the Micronite filter for patients whom you have felt obliged to advise to cut down or cut out smoking. Internal corporate documents, meanwhile, reveal that executives had good reason to believe the opposite
The article took up the cause of the tobacco industry against the findings of the Surgeon Generals report and other studies associating cigarette smoking with ill health, and it concluded, At the moment, all we can say for sure is that the cause of cancer isnt known and that there is absolutely no proof that smoking causes human cancer. Before its publication, the article was heavily promoted in advertisements appearing in the daily press, and a couple of months after publication it got even more publicity, slightly less favorable, when a story in the Wall Street Journal disclosed that Stanley Frank had become an employee of Hill & Knowlton, the public-relations people employed by the Tobacco Institute
Moreover, these packs often have bright colors and designs that attract the attention of the customers
[27] World Health Organisation, "Effects of meeting MPOWER requirements on smoking rates and smoking-attributable deaths for the Member States and Territories of the Eastern Mediterranean Region," 2018
