The magnitude of the price increase between pre-PP and PP year 1 differed by market segment (interaction F=4.94, p=0.002), with premium brands of FM cigarettes increasing the most (5.0%), and value brands increasing the least (2.3%) (mainstream FM: 3.8%
Itokawa, H., Inaba, T., Haruta, R
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Truth Initiative research also found that belief in misleading claims about nicotine, especially regarding COVID-19, was tied to holding more positive beliefs about the tobacco industry
