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Neither brand is objectively better they target different preferences

However, the controversy was denied by JTI Korea's official statement that "Mevius does not use Japanese tobacco at all"

It is almost as if a tipping point is reached, and denial of the health consequences of smoking turns the corner to resignation

"The law is clear that, before marketing tobacco products for reduced risk, companies must demonstrate with scientific evidence that their specific product does in fact pose less risk or is less harmful." The agency fired off a warning letter to JUUL Labs in September 2019 saying it was illegal for the company to claim its JUUL e-cigarettes were safer than smoking tobacco