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Address Other Odour Sources Even if the painting is done perfectly, the smell can return if the property still has smoke-soaked items

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Who tends to reach for Terea Blue: People moving away from menthol cigarettes who want something familiar IQOS users who tried Turquoise and found it a bit aggressive Anyone who wants something they can use throughout the day without it getting old Users who care about not smelling like an ashtray afterward Quick Summary: Terea Blue is the menthol middle ground in the Terea lineup balanced, consistent, and designed for everyday use

This functional positioning reflects policy-driven brand management rather than market-driven competition