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Several Chicago-area experts say the products sound promising, though some prominent groups have criticized the FDAs decision to allow them to be marketed as products that can help reduce nicotine consumption

This ascent is driven by their increased market share and revenue generation, signaling a notable trend in consumer preferences toward reduced-risk alternatives. Business model transformations will become another important factor

Reynolds, which owns Camel among others, had a market capitalisation of around $80bn (65bn)

The products are made of organic and natural tobacco and do not contain many of the harmful chemicals of other brands