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During their visits, they were told that IQOS was designed for people to switch from traditional cigarettes, that traditional smokers rather than e-cigarette users would be more likely to enjoy IQOS without the unknown risks of vaping, and that IQOS was a safer alternative to smoking a marketing claim that IQOS was not allowed to legally make (see: The Road Ahead, p.8)
Explore Stephanie's extensive collection of cigarette cases available for 84mm, 100mm and 120mm cigarette sizes.Set of 2 ultra compact gunmetal-plated metallic cigarette cases, each with an etched front pattern for a refined, vintage look.Each case measures L 3.7" X W 3.5" and fits 9 factory-rolled cigarettes in 100mm (or smaller)
Theres no specific e-cigarette symbol used on signage, but typically it looks like the logo below, which is similar to the no smoking symbol
Due to how frequent these changes happened, the transition stopped becoming seamless and often felt like they were cutting into scenes we hoped would be longer
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