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Tobacco use is the leading cause of preventable disease and death in the United States, resulting in approximately 480,000 premature deaths and more than $300 billion in direct health care expenditures and productivity losses each year ( 1 )

Jamie Hartmann-Boyce of the Cochrane Tobacco Addiction Group, co-author of the review, noted that the evidence we have so far suggests that standardized packaging may reduce smoking prevalence and increase quit attempts. The UK law, passed last year, is similar to a cigarette standardization plan Australia enacted in 2012, which also features graphic health warnings and standardized fonts

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