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48 Concurrently, cigarette manufacturers were seeking to reassure their customers that their products were safe, that if hazardous compounds were identified they would be removed, and that product modifications could help to reduce risks

"If you cant beat them, invest in them" industry convergence The investment strategy of large beverage companies is often described as hybridization of the pleasure goods industry : Alcohol companies secure shares in cannabis firms Cannabis companies in turn partially buy alcohol brands (e.g., in the craft beer segment) Development of new products like cannabis-infused drinks or hemp-based beverages This creates a new mixed industry of alcohol, cannabis, and functional beverages

Mah E, Pei R, Guo Y, Ballard KD, Barker T, Rogers VE, et al

Those who've watched Euphoria have probably noticed a pattern: the show doesn't feel married to any given format, artistic pattern, or structure of any sort