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The elements that conspired to create a viral image: The expression somewhere between resigned and obliterated The cigarette a universally readable symbol of "I need a moment" The blue sweater unglamorous, relatable, zero celebrity performance The context a birthday, a divorce, a public life under strain The lack of awareness he doesn't seem to know or care he's being photographed That last element is arguably the most important

Better yet, the nagging non-smokers will stop visiting

1 2 Reuters, US C$27 billion suit vs Big Tobacco starts in Montreal Archived 18 October 2015 at the Wayback Machine Class Action Litigation Tobacco-related Litigation in Canada, p.14 (page 16 of PDF)

Approximately 30" x 20"