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Although these marketing tactics are banned for cigarette and smokeless tobacco companies by the 1998 Master Settlement Agreement and the 2009 Family Smoking Prevention and Tobacco Control Act (put into effect due to the close association with sponsoring music, sports, and other cultural events with youth tobacco use), e-cigarette companies have been able to skirt these restrictions by claiming that their products are different than conventional cigarettes

"[Promoting them] as a state-approved smoking cessation aid ignores the fact that many people enjoy vaping in its own right and use e-cigs as a recreational not a medicinal product," said its director Simon Clark

There are even a few small smokers, like the Camerons, that use smoldering sawdust

Maguire used Jones mints in tandem with the app and an audio book about quitting to successfully give up her years-long vaping habit