tobacco harm reduction (THR) is an evidence-based public health strategy intended to reduce the health impacts of smoking cigarettes. It is A Better Way to A Better Tomorrow™. Our approach to THR Tobacco Harm Reduction Should Be
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![Poll: U.S. Smoking Rate Falls To Historic Low [Infographic]](https://imageio.forbes.com/blogs-images/niallmccarthy/files/2018/07/20180726_Smoking_Rate-1.jpg?format=jpg&height=600&width=1200&fit=bounds)



