The print ads featured groups of chisel-faced wranglers sitting around a campfire, or a solo cowboy astride a horse, cupping his smoke against the bitter winds somewhere in the red rock deserts and high plains of an ambiguous American West.*** The Marlboro Man is the most powerful mascot in American tobacco marketing in history
Battling grime and grit was no easy task, but Nash made it look so effortless by infusing the show with her cheery personality, bright outfits, and positive outlook
Be cautious, as some establishments might sell counterfeit products
In order to ensure that consumer deception was exposed, disciplined, and fixed, Nader and his team of "Nader's Raiders" called for "alert and extensive monitoring operations with pre-screening by expert engineers, doctors, and professionals." As a result, "a much-remarked revolution in FTC advertising regulation began in 1970," according to Calfee and Ringold