Other More slogans actually work to convince consumers that they will improve by smoking More, through statements such as Im More satisfied (1991) and Dare to be More (1986)
Motivations and attitudes Reasons for use Ex-smokers: quitting (24%), stress (17%) Smokers: reduce smoking (17%), enjoyment (15%) Never-smokers: stress (29%), enjoyment (26%) Satisfaction and barriers 63% of ex-smokers who vape find vaping as or more satisfying than smoking Barriers faced by smokers to vaping: fear of substituting one addiction for another (25%), safety concerns (20%) Misperceptions of harm 54% of people believe vaping is as/more harmful than smoking Misperceptions are highest among smokers who have never vaped (61%) and smokers who have stopped vaping (58%) Quitting vaping 19% of those who have tried to quit vaping using a particular method have used smoking as an aid to quit vaping 2.1 Reasons for use Ex-smokers: quitting (24%), stress (17%) Smokers: reduce smoking (17%), enjoyment (15%) Never-smokers: stress (29%), enjoyment (26%) Reasons for vaping Among those who vaped more than once or twice, the four main reasons for vaping are as an aid to quitting smoking (18%), followed by enjoying the experience (16%), to help with stress or mental health (16%) and preventing relapse (12%)
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The 2021 report estimates that over 9.7 billion cigarette butts, e-cigarettes, vape pens and cartridges are littered in the United States each year, and more than four billion of these are in our waterways
