These ads featured models who were clearly under 35, referred to a brands social media, or included themes known to appeal to young people (e.g., rebellion, individuality, humor) or aesthetic attributes such as high-tech designs
Its this sort of more informed consumer who can read a label, Andrea Hernndez, a trend forecaster who runs a Substack newsletter about packaged foods, told me: Lets replace all these things that we like and try to make sure that theyre not killing us . But, Hernndez said, none of this is a real challenge to traditional sodaits an endorsement of it: If it wasnt for the nostalgia of actual sodas, there would be no Olipop or Poppi. Until last week, I had never tried eithernot because Im ashamed to drink soda, but because I have been so devoted to Diet Coke for so long that anything else makes my tongue feel sweaty and disoriented
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