When the show first aired on television, the program opened up with the following Lucky Strike jingle composed by Raymond Scott: At the same time, Lucky Strike began rolling out print advertisements in popular magazines bearing the Be happy, go Lucky, Be happy, go Lucky Strike, Be happy, go Lucky, Go Luck-y Strike to-DAY
Keitel is a bit over the top and unquestionably hams up the Elvis voice, but it's hard to see that as a negative considering this film is playing in a fantastical sandbox, where it's constantly debated whether or not he's actually Elvis or just a very troubled middle-aged man on the side of a road
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But eventually, stogie began to shift to other common attributes of wagon drivers, such as the cheap cigars they were often seen smoking