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Zarda is prepared by cutting tobacco leaves into small pieces and boiling them in water with slaked lime and spices until the water evaporates

This strategy is not new: as early as 2023[2], Philip Morris and British American Tobacco had launched comparable tobacco-free sticks (LEVIA, or rooibos tea-infused substrates), explicitly presented by their executives as a way to circumvent the European ban on flavorings for heated tobacco and to escape certain tax categories

Positive Feedback Some reviewers still praise the chew taste and texture when product quality is acceptable