It likely spread through: TikTok meme compilations YouTube Shorts edits Discord soundboard communities Why it blew up The phrase itself is instantly meme-able Strong audio identity (loud, punchy, repeatable) Fits perfectly into short-form dopamine editing It became a staple in: Reaction edits POV: things escalating fast videos Irony-heavy Gen Z humor 3
The original name of the brand was called "Portugus Suave" (literally "Smooth" or "Soft Portuguese"), but the name was changed in 2001 to respect the anti-tobacco laws that prohibit the sale of cigarettes with names like "smooth", "light" or "mild"
However, a whole new generation of smokers who have never smoked cigarettes are using e-cigs
While we chose to focus exclusively on smoking behavior information (status, pack years, and quit date), annotations for other smoking related concepts were completed by our annotator when curating the local set, which could lead to the development of additional algorithms that pull information relating to smoking attributable diseases and quit attempts in the future
