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With coupons in nearly every mailer, the most obvious purpose of direct mail advertising is to promote use through reducing cost barriers, the authors write

Mughal said he's also concerned about a backlash from customers who don't know about the federal law

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Every time you help to put together a cigar, a cigarette, or a pack of smoking tobaccoit means money for Uncle Sam [more than $250,000,000 in taxes in 1942], money to build a mighty force to crush the Axis! 1943 SPECIAL BUY A CARTON OF RALEIGHS FREE FOR EVERY CARTON YOU BUY DURING AUGUST WE WILL SEND TWO PACKS OF RALEIGH CIGARETTES TO A FIGHTER OVERSEAS AS YOUR GIFT Retail store poster by Brown & Williamson Tobacco Corporation for Raleigh cigarettes Circa 1943 SPECIAL OVERSEAS ORDER FORM OR RALEIGH UNIOIN MADE CIGARETTES Envelope with order form by Brown & Williamson Tobacco Corporation Circa 1943 Our Fighters are on every front.Remember them with Raleighs Flyer by Brown & Williamson Tobacco Company for posting on bulletin boards at industrial, fraternal, and civic groups for the opportunity to buy discounted Raleigh cigarettes to send to military personnel overseas