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Djarum cigarettes are manufactured by the Djarum PT

Prior research using tobacco industry documents has demonstrated how companies have sought to create brand identities that have value for populations with relatively low power (women, poor, racial minorities) in conveyance of attainment of aspirational status or lifestyles (Anderson, Glantz and Ling 2005

The capsule itself is typically a spherical gelatine shell filled with a flavoured liquid most commonly menthol or fruit-based aromatic compounds

Its worth remembering that nicotine is one of the most addictive substances and has been compared with heroin and cocaine