center for tobacco and the environment ASPiRE | Public Health Systems Science Environmental Impacts of the Tobacco

Talking market share without mentioning the tax structure is like talking Zomato without mentioning take rates - Smuggled/illicit cigarettes are estimated 20%+ of actual consumption

Heated tobacco products must include the following informative message on their outer packaging: 'Tobacco smoke contains more than 70 carcinogenic substances', with relevant accompanying photographs

Cullen, K

A good quality safe and shredder are required. Setting the Pace Aside from the euphemisms, what stands out most in the documents is how senior management of BAT and its subsidiaries factored smuggling into their overall market strategy and sought to control where and to what extent it occurred