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The ad for Newport Non-Menthol mimicked traditional Newport advertising, setting an expectation of a menthol or Newport-like experience. Similarly, for Newport EXP, the Newport branding, blue color scheme and fresh intensity in the ad copy prompted assumptions that the product would be a menthol-type product
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What to Prove to Prevail in an Individual Lawsuit Against a Tobacco Company
For purchases through third party suppliers, PT.AOI requires suppliers to undergo a background check to ensure that it does not have a record of illegal conduct and requires suppliers to abide by its global policies
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