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Conversely, the proportion of vapers who were ex-smokers rose until 2021

2.3% of US population reports current e-cigarette use The prevalence of e-cigarette use increased from 2018 to 2019 among current, former and never adult smokers in the United States, according to data published in JAMA Network Open

"They all knew the brand at initiation [when they first started smoking] was very important," she said, "and the initiation age was before age 18." Ads targeting youth included the Camel companys "Joe Cool" campaign in the 1980s, using a camel with sunglasses and a leather jacket

In Q1 2025, PM exceeded the consensus adjusted EPS estimate by nearly 5%