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Instead of telling customers heres 10% off, you tell them spin the wheel to find out your discount. Uncertainty activates curiosity, one of the strongest psychological triggers for engagement

I imagine opening the closet door and the furs are in there with the silver cigarette case that has burst open and scattered the cigarettes in the coat pocket, with an old dried jasmine corset from a long-ago night out tossed up on the shelf above

Department of Agriculture, October 1943

He underwent more than 30 operations to try to halt the cancer and replace some of the affected tissue with prosthetics, but they seemed only to increase his discomfort