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At bottom of advertisement are additional accessories, coupons in every carton of cigarettes

CO levels peaked at 145 ppm and returned to an average of 33 ppm during the 5-minute break

After the other tobacco companies had left such marketing techniques behind, Liggett and Myers (which had declined participation in the joint industry program directed by Hill & Knowlton) made the claim that their L&M filter cigarette was Just what the doctor ordered! In a typical advertisement that appeared in a February issue of Life magazine, Hollywood star Fredric March made this assertion after having read the letter written by a Dr Darkis that was inset into the advertisement

Retrieved 3 July 2025