Particularly at the current time, when debates about a polluter pays levy on tobacco companies to cover the cost of cessation services, for example are not resolved. Prof Agnes Nairn, an expert in marketing at the University of Bristol, said of the inserts: They wont do any harm, but rational cognitive messages that aim to break a physical addiction are unlikely to have much impact. Anna Gilmore, professor of public health at the University of Bath, said: Pack inserts would be a really positive step and a key part of encouraging smokers to quit
Additionally, there are chemicals such as formaldehyde and heavy metals, like mercury and lead, that are in the heated vapor of e-cigarettes
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