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Advertising Created & Continues to Drive the Menthol Tobacco Market: Methods Used by the Industry to Target Youth, Women, & Black Americans, a recent report from the American Heart Association and the Stanford Research into the Impact of Tobacco Advertising, details the tobacco industrys deceptive and targeted marketing of menthol cigarettes to Black communities, women, and youth, which has resulted in disproportionately higher rates of menthol cigarette use among these groups

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Manufacturers also promote e-cigarettes as safe, modern and even glamorous