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Schoenbachler and Whittler [25] arguing that fear appeals with physical threats such as those that are appearing on the cigarette packs in Germany are effective only for short term period, only during the first exposes

Its popularity is driven by the brand's ability to deliver a satisfying blend of tobacco flavor and menthol coolness

The WHO denounces this significant semantic discrepancy: Evidence shows that measures such as taxing tobacco, graphic warning pictures, a full ban on advertising and promotion of, patronage for and help to stop smoking, all serve to reduce demand for tobacco products

The brand understands that affordability is a key factor for many smokers, and they strive to provide a cost-effective solution without compromising on the quality of their products