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That's exactly what happened when this public service spot hit the airwaves (both radio and TV)

As the FDA stated, while its decision permits the tobacco products to be sold in the United States, it does not mean these products are safe or 'FDA approved.' The company submitted applications to the FDA for two different regulatory approvals: one to market the product as a new tobacco product (called a Pre-Market approval), and the other to market the product as less harmful than other tobacco products (called a Modified Risk Tobacco Product approval)

And if you ever find yourself facing uncertainties related to your insurance policy or smoke damage claims, remember you dont have to navigate these waters alone

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